• CEO Eric Grubel

      Eric Grubel – President and CEO


      Eric joined Asoka in April 2010 as president and CEO. He brings to Asoka over 20 years of executive experience in the communications hardware and software industry at some of the industry’s fastest growing and most innovative companies. Prior to Asoka, Eric held various executive roles in companies such Alcatel Lucent, Clarent Corporation, ACT Networks and Xylan Corp. At Alcatel Lucent Eric served as vice president for North American Enterprise Sales, where he grew sales from $135 million to over $200 million within two years. At Clarent, Eric was the president of the Carrier Division, with responsibility for developing and executing Clarent’s strategy for Class IV replacement. In this role his organization delivered the industry’s first IP-based Class IV replacement solution and won the world’s first Class IV replacement trial with Telefonica. Prior to Clarent Eric was vice president of sales at ACT Networks, where he grew sales over 25% quarter on quarter, vice
      president of sales and marketing at Sabeus Photonics and director of business development at Xylan where he was responsible for development and management of Xylan’s OEM business. Eric has a Bachelor of Science degree in Computing and Information Sciences from Queen’s University in Ontario, Canada and a Masters of Philosophy in International Business and Finance from New York University’s Leonard N. Stern Graduate School of Business, Eric was an adjunct faculty member at NYU teaching International Financial Management and International Trade Theory and Commercial Policy.
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    • Xia Ming Yao – Vice President of Engineering


      A member of the Asoka team since the company’s inception in 2001, Ming Yao has 16 years of experience in new product development at high technology companies and is experienced in all facets of new product development management. Before becoming vice president of engineering, Ming Yao served from 2001-2009 as director of hardware engineering in Asoka’s China operation. Prior
      to joining Asoka, Ming Yao was the R & D manager for new product design & development at Varitronix International Ltd. for six years, and before Varitronix engineering in a foreign capital company and a China nationalization corporation for he was a design engineer focused on product design and three years. Ming Yao holds a BS degree in Electrical Engineering.
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      Xia Ming Yao
    • Etienne Coulon

      Etienne Coulon, Vice President of Business Development, EMEA Region


      Based in Grenoble, France, Etienne is in charge of sales, marketing and business development for Asoka across Europe, the Middle East and Asia. He has over 20 years of business development
      experience with companies such as Hewlett-Packard, Fore Systems, Xylan Corporation, ACT Networks, Access360, Clarent , Xylan , Radware and Iptego. Etienne holds an International Masters of Science degree from the Institut National des Sciences Appliquees (INSA) Graduate School of Science and Technology in Lyon, France.
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    • Dan Castellano, Vice President of Marketing


      Danny joined Asoka in 2010 as vice president of marketing and oversees company operations as well. He has over 20 years of technology experience in networking and communications with experience in the areas of wireless handset development, semiconductor marketing and sales, design of WiFi access points and routers, enterprise software, smart antennas and security software. He has held
      senior level positions at both large corporations and venture capital backed startups, where he successfully led complex product developments from conception through customer approval, regulatory approval and into volume production. His early career includes senior level management positions in sales, marketing, product management and business development at Siemens Microelectronics, Fujitsu, Watkins Johnson, Arcwave, Wireless Online, and Wireless Access. Danny holds a BSEE from San Jose State University and an MSEE from Santa Clara University.
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      Danny Castellano

    Don Trace, Vice President of Worldwide Sales


    Don Trace serves as vice president of worldwide sales at Asoka and is responsible for growing legacy PLC sales and driving the company's “Digital Living” services strategy for emerging markets. Don has 25 years of sales leadership experience developing successful sales teams and go-to-market strategies with hardware and software companies, including Alcatel Lucent, Twisted Pair Solutions, Extreme Networks, Xylan, Cisco Systems, and Proteon.  Don has a liberal arts degree from the University of Kentucky.